Social Media and the Solopreneur

As a solopreneur (solo + entrepreneur = solopreneur), you know that your business success depends a lot on your marketing. And by now you’re probably aware that social media offers a great way to market your services. Except that, as a solopreneur, you’re too freaking busy working on your business to actually find to time to market it online!

So, whatcha gonna do?

Social media marketing works well only when it is done consistently. This simple fact presents a dilemma to the typical self-employed professional or entrepreneur.

When business is good, you don’t have time for “extra” marketing work, and when business is slow, it’s already late in the game to launch an online marketing campaign.

There is a way out of the dilemma—social media marketing takes time and effort, but not very much of either.

  1. Decide that marketing your business is worth some effort
  2. Decide that social media is a cost effective way to market yourself
  3. Choose ONLY the one or two social media platforms that offer you the best ROI
  4. Schedule a regular time every every day for social media marketing
  5. Stick to your schedule like it’s nailed to your forehead!

How much time do you actually need?

Here is the beautiful thing about social media marketing. Once you’ve committed to the five principles above, it really only requires about 10 minutes a day! 

That’s right. Once you are consistently on top of the best social media platforms for your business product or service, it’s just a simple matter of checking in, communicating, and checking out.

What social media platforms are right for your business?

For a good explanation of the advantages and disadvantages of various platforms, read my previous blog post. But, in a nutshell:

  • Every solopreneur should be on Twitter.
  • Every B2B service should be on LinkedIn.
  • Every B2C business should have a Facebook page.
  • Blogging is perhaps the most effective inbound marketing tool for solopreneurs, but it requires a bit more time and effort.

Want to learn more? Would you like some help getting started?

Contact Me

EDIT: January 2017
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