Do it yourself, or pay a professional? The question comes up every day for self-employed professionals and entrepreneurs. For most people, most of the time, the answer is relatively straightforward. Unless you have expertise in the task that needs to be accomplished, it’s better to pay a professional. But when it comes to social media marketing, the answer can be less straightforward.
Self-employed people, unlike bigger organizations, are selling more than just a package of generic products or services. We are selling OURSELVES. We know that the factor most important to our clients is the personal service and expertise that we offer. Our advantage is ourselves. We are the value-add, the differentiation, the x-factor, that sets us apart from the competition. It follows then, that the best person to put that differentiation out there on social media is you.
AND THERE LIES THE DILEMMA
How do we leverage the strategic advantage that is ours alone, with the fact that most of us are not professional marketers and writers?
Realistically, there are only two options available to the typical entrepreneur:
- Do it yourself, and turn your weaknesses into strengths, by letting your personality shine through your writing and marketing quirks. This is actually not nearly as hard as it seems. Big companies pay professionals thousands upon thousands of dollars to “sound” authentic on social media. By definition, everything that you post on your own is already authentic! That in fact is the biggest reason that social media marketing succeeds. IMHO (in my humble opinion), the only reason NOT to do it yourself, is lack of time. An as an entrepreneur, time is always hard to find.
- Pay a professional to help you stay on top of your social media marketing. This can be accomplished in a few different ways. The easiest, most expensive, and IMHO, least effective way, is to outsource the entire process to an online marketing agency. I posted an example in a previous article, but in a nutshell, you end up paying a lot of money, getting much more than you really need, and losing the one thing that you sets you apart more than anything else – your individual voice – your authenticity.The better way forward is to hire an entrepreneur, just like you. Someone capable of speaking with same kind of authentic voice as you have AND who knows how to leave room for you to take part in the conversation. The service that I offer other entrepreneurs is specifically designed to be very affordable, and to offer enough to make sure that the social media presence of your business is consistent, ongoing, and professional. I post to your blog, to your Facebook page, and to your Twitter account. And I make myself available to help you post too, and help you choose any other platforms (like LinkedIn or Instagram or YouTube) that you might consider using in order to boost your presence.