Top 3 Reasons Nonprofit Organizations Use Twitter

Twitter is the must-have social media platform for every nonprofit organization. Here are three reasons why.

Twitter is a godsend for nonprofit organizations

Whether you are a charity, a service organization, or an NGO, there is something powerfully useful about this particular social media platform. It would be easy to list off a large number of reasons that Twitter rocks for nonprofits! But we’re going to concern ourselves with the top three. These 3 reasons alone should be enough to convince any organization that they should be Tweeting.

  1. It’s Easy to Use
    A Twitter account can be set up in only a few minutes, and an organization can be Tweeting within seconds of setting up their account. The built-in constraints of the platform are actually quite liberating. Whereas a blog post, or publication, requires intense planning, research, and editing, Tweet takes only a moment to compose, and the occasional grammatical slip is instantly forgivable, because Twitter is meant to look and feel spontaneous.A basic Tweet (Twitter post) consists of up to 140 typed characters. Add an image, a link, and some hashtags… And you are in business!
  2. It ls Useful
    Need to share some exciting news? Get a message out quickly? Learn something new that you think your stakeholders would like to know? Tweet it!Would you like to set up an online chat? Choose a hash tag, let your followers know what the tag is and what time to meet on Twitter… And away you go! Instant online (public) conversation.Looking to increase the visibility of your organization? Trying to build more website traffic? Want to bring more readers to your blog posts? Tweets are now indexed by Google. Post a link to your latest blog post to your Twitter account. You’ve done your own SEO (search engine optimization).
  3. It is Powerful
    The power of Twitter is impressive. In fact, it can be hard to fathom how much power can be harnessed from a social media platform that is limited by design to only microblogging with a maximum of 140 characters. Where does this power lie? What makes it so powerful?The primary power of Twitter is that it forms the core or hub of your organization’s online presence. It functions like superglue to bind an organization’s website, blog, Facebook, and other Internet based platforms into a cohesive whole. If you are hosting an event, and have posted the details to your website, Tweet a link to the website. If your organization has posted a group of photographs to its Facebook page, mention that, and link to it, on Twitter. And this integration goes both ways. It’s possible to have all your Tweets show up on your blog home page and on your website too. This makes it easy to convert an occasional website visitor into a regular Twitter follower.There are also some “hidden” features that can be extremely useful to some organizations. My favorite of these for nonprofit use is the feature that allows an organization to “protect its Tweets”. This feature allows only those people and accounts that are approved by you to see your organization’s Tweets. Think about how useful it could be to a condo board that wants to get a message out right away, but that only condo residents could see and respond to? Or a membership based organization that wants to communicate instantly and privately with all of its members, but only its members?

    Still not sure that Twitter is powerful?

    If Twitter could get Donald Trump elected president of the United States, just imagine what it could do for your organization! (Sorry… That was my “trump” card.)

I’d love the opportunity to talk to you more about what Twitter can do for your organization. If you’re in Toronto, let’s get together. Shoot me an email.

 

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As easy as Twitter is to use, getting started can be intimidating for beginners. I love helping organizations to get started. By hiring me to get you “over the hump”, your organization will be able to use Twitter effectively and inexpensively. There is no good reason to pay hundreds, or thousands of dollars every month to a company to look after your tweets and twitter account. In fact, your communications will be way more effective if you tweet for yourself.

 

Social Media Account Management

social media icons

What is “Social Media Account Management”?

Essentially, a social media account manager, or management service, looks after the social media needs of an organization. That service comes at a cost to the organization, and will nearly always include at least Twitter and Facebook. Larger organizations will have greater needs, and specialized organizations will have special needs.

The following quote offers some insight into what organizations in the private sector typically pay for social media account management services.

Creating a comprehensive strategy for social media marketing and outsourcing all work for all channels (with a minimum of two social networks) costs anywhere from $3,000-$20,000 per month, with the industry average settling between $4,000-$7,000 per month. If you want the social media agency to start the accounts from scratch and consult on a 4- to 12-month contract, you’ll pay between $3,000-$15,000 per month. What do they mean by channels, minimum of two? That’s just a fancy way of saying that the cost includes both Facebook and Twitter…I’m betting there’s probably an upcharge if your company wants Google+, too.

The Content Factory

Social media account management services are included in the social media marketing packages of agencies like The Content Factory. They provide great service, but their services often come at a cost that the typical self-employed professional entrepreneur can’t afford.

What about Buziness.com?

We offer a set of services designed to be a perfect fit with the needs of nonprofits, charities, and NGOs.

The goal of Buzzyness.com is to enable nonprofit organizations to manage their own social media accounts. To make that process as cost effective and simple as possible, we work with organizations to determine which social media platforms offer the most value to their unique requirements.

How do my prices and service compare with other agencies?

I’ll be blunt. My prices are significantly lower than the agencies and companies set up to service for profit organizations in the private sector.

The following example is not meant to show how for profit companies get “ripped off”, or how a big social media agency will “rip off” your nonprofit. It’s actually easy to see that by paying a lot of money, an organization can expect a lot of very good service. The issue, of course, is that the typical small to mid-sized non profit organization is being run on a budget that makes this level of service unaffordable. (My prices)

Example:

The Content Factory ($8000/month)

*The Content Factory positions itself as a lower cost alternative to the big agencies.

For $8,000 per month, here’s a rough outline of the social media marketing, digital PR, web content writing and content marketing you can get with The Content Factory – and we’re also able to negotiate a smaller package for a smaller price tag:

  • 3 blog posts a week. We’ll develop a keyword strategy that targets all of the search phrases you want to rank for. From there, we’ll build out an editorial calendar that systematically targets your keywords, while also offering informative, actionable and interesting content to your readers.
  • Monitoring of Twitter for related keywords, then pushing links/tweets to those talking about relevant topics. If people are tweeting about it, I’ll get an alert and can tell ’em all about your company
  • Getting relevant Twitterers to follow you – We hunt you down several hundreds of followers a week, targeting users by location, number of followers, number of updates, bio keywords and tweet keywords.
  • Daily Twitter updates (an average of 7-10 per day, focusing on interacting with thought leaders, journalists, existing and potential customers, etc.)
  • Managing the Facebook page – 2-3 updates per day, with a focus on sharing content from thought leaders and complimentary, non-competing businesses.
  • Facebook ads – Facebook ad campaign management with a $250 monthly budget built into the rates (you get ads, without being paid extra for them).
  • Google+ and LinkedIn management – With daily updates
  • Reddit Advertising – A mixture of posting, commenting, and generally being active in the community (or specific communities of your choosing). Reddit marketing is flexible, and heavily dependent on what your business does.
  • Custom social media graphics – At least 2 per week
  • Consistent PR – Our clients have been featured on the Today show, CNN, The New York Times, The Wall Street Journal, Wired, TechCrunch, Fox Business…the list goes on and on. Not a month goes by that one of our clients doesn’t get major national press coverage, and it’s a huge addition to social media work.
  • One press release per quarter – We’ll help you make news to make the news.
  • Helping you write articles, then pitching to major publications – One per month. Our clients have written articles that have been featured on Forbes, Business Insider, The Huffington Post and a variety of other influential publications.
  • Contest creation/management as needed. We’re big fans of contests, because they can draw all kinds of people to the site who would’ve never found it otherwise. Plus, they’re great for website traffic.
  • Social bookmarking submissions like woah. We submit to sites that nobody thinks of, but they certainly drive traffic. We also submit links to Quora, StumbleUpon, Reddit, etc.

To help make sure we’re always on the same page, every month we send our clients a monthly update with the following information:

  • New Twitter followers and interesting interactions
  • New FB fans and interesting interactions
  • Google Analytics traffic reports
  • Number of blogs/articles written (with stats to match)
  • Feedback quotes from social networking sites
  • Links to media coverage we’ve gotten you/your company, social shares
  • Whatever other info/stats you want us to keep track of
  • Goals/milestones achieved
  • Tasks slated for the following month

So, that’s what we do and how much we do it for – you can click here for a much more thorough rundown of everything that’s included in our packages. In the interest of full disclosure: our rates are significantly less than the industry average, and it’s entirely possible that larger online PR agencies have more contacts and resources than we currently have access to.

Unfortunately, for a typical small or localized nonprofit a budget of $8000 a month exists only in the realm of fantasy. However, if your organization can justify and afford that amount, the Content Factory actually offers a heck of a lot of service for that amount of money.

So What Can a Nonprofit do?

There are a couple of options open to organizations on tighter budgets.

  • Look for volunteers
  • Hire a student
  • Hire a recent graduate
  • Hire a professional social media manager
  • or…

CONTACT ME

We can talk about an affordable solution that offers the best of both worlds. Professional guidance, informed decision making, appropriate account setup, initial training, and customized ongoing support options to fit every budget.