Think You Don’t Need Social Media? Your Excuse Does Not Add Up.

3 reasons that your business needs to use social media marketing

If I had a dollar for every entrepreneur that told me they didn’t need to do social media marketing… I’d be rich. And since I’d like to be rich, here is why the excuses don’t add up.

Excuses, Excuses, and More Excuses

  1. I have enough business already

    This is my favorite excuse. It’s my favorite because it is hard to rebuke while remaining respectful. That’s because it reveals an inadequate understanding not only of social media, but more importantly of marketing.

    Marketing is NOT the same as sales, and social media marketing is not the same as online selling. Social media marketing is a way to remain engaged with your existing clients and customers, as much (or more) as it is about “advertising” your business to the world. Social media give you an opportunity to keep providing your clients with valuable information and insights, even when they are not actively seeking your services.

    Rather than look at social media marketing strictly as a way to drum up new business, think of it as a way to give added service and benefits to your customers. Let them know that you are thinking about their well-being, and they are far more likely to think of you as more than “just the guy that services their widget-whatever every year or two.

  2. I’m too busy to deal with Facebook and Twitter and Pinterest and LinkedIn and Instagram etc.

    I get it. You are busy. That’s good. In the scheme of dangerous assumptions that have sunk innumerable small businesses, “I’m too busy with existing customers to worry about new ones” probably ranks at number one.

    Customer acquisition is always the most expensive activity of any business, especially a sole-proprietorship, or professional practice. When your primary product is your time, time spent trying to gain new business is uncompensated. It is also necessary. So the key is finding time and then using it wisely and efficiently.

    It is easier and much more efficient to retain existing clients, and to use an ongoing and simple marketing system to load the top of your sales funnel.Social media are the perfect means of keeping current clients engaged and simultaneously generating the kind of leads that can be built on when the time comes to move them down the sales funnel.

    What’s the secret? First it’s finding and using only the social media platforms that are most likely to be relevant to your clients. Second, it’s maintaining a “steady drip” of useful nuggets into those platforms, while being diligent about responding quickly to contacts and comments. It took discipline and determination to build your business.

    It’s taken hard work and discipline to keep it going. I have total confidence that with discipline, determination, and HARDLY ANY WORK AT ALL you can maintain a social media presence that will be of value to you, your business, and your clients.

  3. I Don’t Understand the Technology

    This is actually a valid excuse, but it’s only a temporary one! The technology and the social media platforms that run on the technology can be learned. Your kids learned it. I learned it. You can learn it too.

    In fact, I am pretty passionate about helping people like you learn to use social media technologies. We’ll go as slow, or as fast, as needed. And we’ll only concentrate on the one or two platforms, that we decide together, make sense for your specific situation. No wasted time, energy, or money.

    Let’s do it!

  4. Did I leave something out? Got a better excuse? Let me know!

 

Contact me today if you want some social media help, or if you just feel like challenging my assumptions!

 

Solopreneur? 4 Reasons to Manage your own Social Media

solopreneur working from home

Soloprenuers and other self-employed professionals, like real estate agents, b2b consultants, lawyers, accountants, dentists, and ADR professionals, often feel themselves to be in a bit of a bind when it comes to social media marketing management. It can be hard to find time for social media, not every entrepreneur feels like information technology is a core competency (or necessity), and on the other hand—hiring a marketing agency to manage Twitter, Facebook, Instagram, etc, can be quite expensive. Too often the end result is that the solopreneur simply forgoes social media completely, or dabbles lightly just to be there.

There is Another Way!

It is possible to have a successful social media marketing strategy that any solopreneur can self-manage. The key to this lies in choosing only the social media platforms that make the most sense for your particular circumstances, and then dedicating just a few minutes every day to those platforms.

Why do it Yourself?
Here are 4 good reasons that every solopreneur should manage their own social media marketing:

  1. The first and most important reason is an unquestionable truth. Only you can be you.
    Unlike larger businesses in which the brand is represented by multiple employees and multiple stakeholders, the brand of the solopreneur is represented by the individual human being behind the brand. This also holds true for people like lawyers and accountants who may be part of a partnership, and for people like real estate agents who are working on behalf of a brokerage. Social media are for social networking. People like to interact with other people when they participate in social networks. Solopreneurs have a unique advantage over even the largest brands in this regard, and working social media as a “real person” can deliver dividends that are simply unavailable to big, impersonal, brands.
  2. It is way less expensive to manage your own social media accounts than it is to hire a marketing agency.
    On the page of this site that talks about pricing, I cite an example of a smaller marketing agency and their fees, which are also compared to the fees of their competitors. Suffice to say that typical social media management fees run to several thousand dollars every month. Hiring an employee to manage social media (even part-time) is still going to cost thousands of dollars, on an ongoing basis. And, most importantly, outsourcing social media account management, effectively kills the number one advantage that the solopreneur has when it comes to social media networking. Only you can be you.
  3. Why use a fishing net when you can simply bait a hook? There is no need to waste time, money, and energy on platforms that are not likely to yield results.
    Big corporations and their big brands pretty much need to be everywhere all of the time. Solopreneurs only need to be where their customers are. There is no point to filling your sales funnel with leads to nowhere. Learn where your ideal customers spend their social media networking time, and join them there.
  4. Get closer to your clients. Building community with stakeholders is what social media is all about. Join your customers, and potential clients, and become an important part of their online communities. At the end of the day, networking through social media is not that different than networking in the “real world”. Offer helpful advice. Be ready with solutions to problems. Ask for input, or even for help. Always remember that the people at the other end of your keyboard, are real, flesh-and-blood human beings, just like you are.

self-employed woman working on a computer

Next Steps

Now that you know why you should manage your own social media marketing, what can you do next?

  1. Choose between 1 and 3 platforms, sign up, and start posting.
  2. Be interactive and responsive to comments and inquiries.
  3. Post anything that you believe your community will appreciate from you. That means that you should NOT post only advertising slogans and sales pitches. If you would not appreciate seeing something similar from someone trying to sell to you, don’t post it.
  4. Ask for help! If you are not sure how to get started, or what platforms make the most sense for you, get help from a professional like me who can get you moving in the right direction. Yes, professional services (like your own) have to be paid for. But as you know very well, the right kind of help, from the right professional, is worth every penny.

Contact Allan Revich